How to teach massage workshops

For some therapists when you mention workshops they immediately think about a 'talk' , which is very different. I think this is one of the reasons why so many therapists are nervous about teaching workshops and avoid groupwork is because of that image of standing up center stage in front of a group and delivering a 'talk'.

Workshops by definition are interactive and very much a 'hands on' experience for people attending so the emphasis is on learning about massage and its benefits in a practical way.

There definately should be theory included to ensure learners know how to massage safely, but ample time should be given so they can learn first hand about the benefits of massage. Teaching massage workshops is very much about facilitating this and supporting your learners.

When focusing on the practical massage movement those attending and will need your direction, support and encouragement while they do this.

 Some learners find that massage comes quite easily and for others it can be a little more difficult and even physically demanding.

A balanced workshop should have some theory , ample time for the therapist to demonstrate and explain the techniques and plenty of practice time for learners with constructive feedback. This balance creates a positive learning experience and if your main objective is to increase your client list then having this positive learning experience between the therapist and learner will create a connection. When you estabish this relationship with potential clients they will be much more confident about booking in for individual treatments and also they will refer others to you.

Workshops should be fun for both the learner and the teacher. Most people who attend introductory workshops have little or no experience of massage, so your training materials and notes shouldn't be too long winded or technically written.

If you keep things simple and enjoyable you will create a successful workshop!

If you have been looking for online support and guidance on 'how to' create and teach your own workshops, then the E Guide 'How to run a great massage workshop`could have just the information and advice you need to get up and running.

 Download for ONLY £7.99

For further information and to order online go to -  http://teachmassageworkshops.com

Will teaching massage workshops expand your client list?

If like most licensed massage and holistic practitioners you are looking for ways to expand your practice, expand your client list as well as generate more income then teaching introductory massage workshops might be an option.

Within the massage industry at the moment a large number of therapists report that although they absolutely love what they do, they still struggle to generate the income they need, and many are looking for way to increase their earnings.

The following is some of the positive reasons why teaching massage workshops has helped others to boost their practice and their income.

  • It can introduce new clients to your practice and increases your client base .

The truth is that more and more massage therapist and holistic practitioners are finding it increasingly difficult to expand their client base. A lot are reporting that they are spending more than they can afford on advertising which produces in some cases really disappointing results. The beauty of massage workshops is that they attract new clients because the motivation to join a workshop very often is different from what would motivate someone to book in for an individual treatment. It is not unusual for two friends or family members to come along for a shared learning experience. Once they have met the therapist and enjoyed learning about the benefits of massage they are far more likely to seek out an individual massage treatment.

There is nothing better than a new client approaching you to book in a treatment because they feel confident and secure in who you are, and what you can do. Massage workshops offer a platform for a more relaxed and holistic way to advertise which often produces much better results, plus you can generate an additional income in the process.

   •It is a way of generating a valuable additional income .

Some massage therapists are making a valuable living from teaching workshops, and they incorporate workshops as a major part of their practice. Others are choosing to only include workshops when they feel they need a boost of additional clients. There is a lot of flexibility regarding how much you potentially can earn and it is determined by price of the workshop, how many learners attend, the cost of your venue and other resources such as producing your workshop materials and advertising ( all of which can be done on a relatively low budget). What many therapists find is that the long term effects are more valuable and not just the immediate income from the actual workshop ,its the amount of long term clients and referrals they gain.


•It is a useful way of launching a new therapy or treatment to new and existing clients.

  If you have recently trained in a new type of massage therapy or techniques don't underestimate the power of an introductory workshop highlighting the benefits of this new treatment as part of your practice. Workshops are valuable information giving sessions and should be interactive and fun. Again you will more likely gain more interest and referrals from this approach than just leaflets and information sheets.

The following site contains resources and information that will allow you to research teaching workshops and help you to make informed choices about including introductory massage workshops as part of your practice .

http://www.teachmassageworkshops.com