Will teaching massage workshops expand your client list?

If like most licensed massage and holistic practitioners you are looking for ways to expand your practice, expand your client list as well as generate more income then teaching introductory massage workshops might be an option.

Within the massage industry at the moment a large number of therapists report that although they absolutely love what they do, they still struggle to generate the income they need, and many are looking for way to increase their earnings.

The following is some of the positive reasons why teaching massage workshops has helped others to boost their practice and their income.

  • It can introduce new clients to your practice and increases your client base .

The truth is that more and more massage therapist and holistic practitioners are finding it increasingly difficult to expand their client base. A lot are reporting that they are spending more than they can afford on advertising which produces in some cases really disappointing results. The beauty of massage workshops is that they attract new clients because the motivation to join a workshop very often is different from what would motivate someone to book in for an individual treatment. It is not unusual for two friends or family members to come along for a shared learning experience. Once they have met the therapist and enjoyed learning about the benefits of massage they are far more likely to seek out an individual massage treatment.

There is nothing better than a new client approaching you to book in a treatment because they feel confident and secure in who you are, and what you can do. Massage workshops offer a platform for a more relaxed and holistic way to advertise which often produces much better results, plus you can generate an additional income in the process.

   •It is a way of generating a valuable additional income .

Some massage therapists are making a valuable living from teaching workshops, and they incorporate workshops as a major part of their practice. Others are choosing to only include workshops when they feel they need a boost of additional clients. There is a lot of flexibility regarding how much you potentially can earn and it is determined by price of the workshop, how many learners attend, the cost of your venue and other resources such as producing your workshop materials and advertising ( all of which can be done on a relatively low budget). What many therapists find is that the long term effects are more valuable and not just the immediate income from the actual workshop ,its the amount of long term clients and referrals they gain.


•It is a useful way of launching a new therapy or treatment to new and existing clients.

  If you have recently trained in a new type of massage therapy or techniques don't underestimate the power of an introductory workshop highlighting the benefits of this new treatment as part of your practice. Workshops are valuable information giving sessions and should be interactive and fun. Again you will more likely gain more interest and referrals from this approach than just leaflets and information sheets.

The following site contains resources and information that will allow you to research teaching workshops and help you to make informed choices about including introductory massage workshops as part of your practice .

http://www.teachmassageworkshops.com